Start with the enquiry, not the homepage
[Draft placeholder — replace with the real article.] The purpose of most small business websites is a single action: an enquiry, a call, or a booking. Design decisions get easier once that action is agreed up front.
Speed is a business feature
[Draft placeholder.] Pages that load quickly on a mid-range phone on mobile data convert better than pages that look impressive on a designer's laptop.
Keep the cost proportionate
[Draft placeholder.] A first website should be scoped to what the business can maintain and extend, not to what looks impressive in a proposal.